Home / Case studies / Commercial Refrigeration Projects / Frozen Food Zone Project
Case detail

Frozen Food Zone Project

Island freezers combined with promotional endcaps improve frozen-food sell-through.

Frozen-food zone Island Freezers Promotional endcap
Commercial Refrigeration Projects Frozen zone / promotions
Project analysis

Project challenges与Implementation solution

Project challenges

冻品品类多,传统冷柜陈列层级不明显,促销品和常规品混放。

解决方式

采用卧式冷冻柜分岛排列,端架设置促销品和新品区,配合导视提升冻品专区识别度。

01 冻品分区更清楚
02 促销品更醒目
03 顾客停留区域集中
04 设备维护更方便