Project analysis
Project Challenges & Implementation Solution
Project Challenges
The original produce zone looked flat and lacked freshness cues, while ambient and chilled produce areas had little visual transition.
Implementation Solution
Wood-grain fresh-food displays created a more natural atmosphere, open multidecks handled chilled cut fruit and leafy vegetables, and illuminated wayfinding was added at key points.
01
More natural produce-zone atmosphere
02
Stronger presentation of chilled categories
03
Improved wayfinding recognition
04
Merchandising can be adjusted quickly by season
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