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Case detail

Produce Zone Renovation

Wood-grain produce displays and open multidecks create a fresh, immersive merchandising environment.

Producemerchandising Wood-grain shelving Open multidecks
Fresh-food Retail Projects Produce zone / contextual merchandising
Project analysis

Project challenges与Implementation solution

Project challenges

原果蔬区陈列平淡,缺少新鲜感,冷藏与常温果蔬之间缺乏过渡。

解决方式

使用木纹生鲜架建立自然感,开放式Open multidecks承接冷藏果切与叶菜,重点区域加入灯箱导视。

01 果蔬区氛围更自然
02 冷藏品类展示更突出
03 导视识别增强
04 可按季节快速调整陈列